Tuesday, July 14, 2009

Ad Campaign: The Living Tradition

While I appreciate the sincere effort that went into the (somewhat) recent UUA advertising campaign, I never felt the message connected with people of faith - often, it ridiculed or misunderstood religious expression (i.e. 'when in prayer, doubt'). Thus, with a bit of extra time on my hands, I drafted the following campaign of my own! My intent was to play with Emerson's infamous mantra: 'God speaketh, not spake.' In my view, Unitarian Universalism offers a safe and supportive venue for exploring the meaning of faith in the 21st century - in light of contemporary humanistic and scientific thought.

Photo credits: Lawrie Cate 'Torah' and Wonderlane 'The Holy Bible' - Flickr Creative Commons 2.0 License

1 comment:

Robin Edgar said...

Well done Erik!

I think you just put the marketing "gurus" at the UUA to shame.

My only concern would be that, in light of the current and ongoing failure of the UUA to be genuinely open to new religious insights and even *revelation*, that your well conceived ads could be seen as false advertising.